Published: May 3, 2016, 11:00 pm
Millennials are taking center stage. They are now making up the majority of the workforce in both the U.S. and Canada, according to recent studies.
For businesses, this has marked a big shift. CEOs are wondering why sales are down and why they are still relying on the older generations to meet their financial targets.
Attracting Millennial buyers is the next great challenge of companies today.
And that’s because Millennials are prioritizing the experience over what they are actually getting. A lot of older people simply can’t grasp this concept.
And since most CEOs tend not to be (Read more...
Published: May 3, 2016, 3:00 pm
Just like Marlon Brando said in The Godfather, "I'm gonna make him an offer he can't refuse," you need to make your customers an offer they can’t refuse.
Customer acquisition time can be long and extended because it takes time to convince customers that they need your product, and only your product.
Making your case to customers in the SaaS industry is a complicated process that involves a variety of marketing and sales steps, all with the single goal of converting prospective buyers into paying customers.
The funnel is structured in a way to pull potential customers from (Read more...
Published: May 3, 2016, 2:28 pm
National contest showcases how small businesses Make More Happen across the U.S.
Staples, Inc. (NASDAQ: SPLS) is celebrating National Small Business Week with the launch of unbeatable ink and toner prices on a broad selection of ink and toner cartridges, effective May 1, and a new in-stock guarantee. To help small businesses make more happen every day, these unbeatable prices on ink and toner are here to stay. In addition to the widespread price reduction, Staples has also unveiled the Make More Happen Contest that will showcase the work of the small business contest winners across the U (Read more...
Published: May 3, 2016, 5:03 am
For many consumer packaged goods (CPG) companies, the constraints of capitalism naturally mean practices that compromise the environment. But Harmless Harvest — the world’s first Fair-for-Life-certified coconut water — is leading the charge towards sustainability at every level of its business.
Harmless Harvest is dedicated to generating positive feedback loops between people and plants. The company’s vision is a world where nutritious, clean, organic food and beverages are the standard rather than the exception; where all people involved in the chain of custody are treated with fairness; and the planet is treated harmlessly.
Harmless Harvest is a progressive food & (Read more...
Published: May 2, 2016, 7:00 pm
It's essential to channel your efforts into gaining market intelligence. That is the amount of contextualized information which is relevant to a company and its markets, gathered for the purpose of identifying opportunities.
A market’s development metrics can ease your way into increasing the market share through market assessment research.
The thorough analysis of the external market environment has a crucial role in moulding the foothold of a company in the market, and being up to date with the online research is part of that challenge.
There are numerous criteria of classifying the online research. For instance, depending on (Read more...
Published: April 29, 2016, 8:00 pm
Thinking of buying a franchise? Well, you are jumping into a sea of endless possibilities.
There are thousands of franchises out there and choosing one can often be more confusing than starting with your own business concept.
While franchising seems like a great idea, it’s not as easy as you think.
Searching online for possible franchises to purchase only leads to endless lists from franchise directories where people pay to include their business.
So, I thought I would take the time to pull a few out of those lists to give you my unbiased opinion. I based my list (Read more...
Published: April 29, 2016, 5:00 pm
Thanks for tuning in to "This Week in Business!"
This week, we learned the following headline stories:
Apple Stock Falls Amidst Drop in iPhone Sales
Apple shares fell 7 percent upon the news that that the tech giant had their worst quarter in 13 years due to declining iPhone sales, which dropped 16% from this time last year. The fickle Chinese market is partially to blame, along with decreased consumer desire to upgrade upon each release due to lack of new features. If you own Apple stock, don’t panic and sell just yet. If you’re a (Read more...
Published: April 29, 2016, 4:54 pm
If you watched the first round of the NFL Draft, the big story was the sliding of Ole Miss offensive tackle Laremy Tunsil out of the top five to number 13. As the draft was unfolding, someone released a video of him smoking marijuana through a gas mask. You can read the story here. You can watch this interview right after he was picked.
To make matters worse, after he was picked, someone released text messages between Tunsil and one of the assistant coaches at Ole Miss where it looks like Ole Miss was paying Tunsil’ (Read more...
Published: April 28, 2016, 8:58 pm
Online apparel retailers face two hurdles that are traditionally considered tough to overcome. For one, almost 20% of UK consumers are reluctant to shop online for products like clothing, shoes or jewellery, because they cannot try the items on. Secondly, apparel has a much higher return rate than products like electronics, books or beauty products, because customers will almost always return items that don’t look or feel how they expected them to.
The solution to both problems may lie in online customer reviews – but only if e-commerce stores understand how to capitalise on consumer feedback.
According to Statista.com (Read more...
Published: April 27, 2016, 8:00 pm
Small businesses are a very important part of the American economy.
According to the SBA, more than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.
Next week kicks off National Small Business Week, so we asked our resident thought leaders, the Market Experts, what they thought was the biggest issue affecting small business today and why. Read their answers below, and tune in next week for in-depth, how-to knowledge for small business owners and decision makers.
Related (Read more...