Dear Carl,

We have just finished a wonderful year of advertising with your great publication. We garnered many new leads and realized a sizeable number of new Programs. We are very pleased with the results.

Accompanying this note is our renewal order for the coming year. We are looking forward to another exciting year of growth.

Sincerely.

Chuck Hackley, President

Points for Profit

Dear Mr. Wilson:

We are writing this note to you and the folks at Business Opportunities Journal to thank you for a job very well down. When we contacted you back in the late summer about advertising in your publication you were kind enough to show us the best way to advertise for our financial services and to date the response has been terrific! We first placed a small ad that actually pulled much greater than we thought it would and followed with a larger ad that still has the letters and calls coming in from practically every section of the country – even Alaska.

We are in the process of closing seven loans and have several in the making, and we do our best to help those who “contact Attoyac”.

We are indeed grateful to you and the entire staff of your fine publication for helping us launch our nation wide advertising program and the trust and confidence you have manifested in us is very much appreciated. We are very proud to be a member of your advertising family and look forward to a long and profitable relationship.

Very sincerely,

Wyman Windham, Director
Attoyac Investments

Dear Leo,

The results are in, and I’m pleased to report that the Business Opportunities Journal, in both relative and absolute terms, out pulled the New York Times and Wall Street Journal in our recent Business Brokerage Directory promotion. Dollar for dollar, that makes your publication the best advertising value we’ve run across.

Business Opportunities Journal worked for us, and I would be happy to share my experience with anyone who is considering advertising in you publication. Please feel free to share this letter with other advertisers.

Yours Truly,

Russell A Perkins
Publisher

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Gentlemen:

I read with interest the article in the Sept. Journal “Starting a Business of your Own”. Since the new haven chapter of Score, a branch of the S.B.A, counsels many would be entrepreneurs I would like to copy the article for distribution to these folks. We would appreciate your permission to do so. May we hear from you?

Cordially,

William Dworski, Librarian

Dear Mr. Rawlins,

It has certainly been nice doing business with you over the past few months. We feel the advertising in your publication has produced some bonafide leads.

Hopefully, in the near future, our marketing endeavors will be up to our marketing capacity.

Thank you for the ads you have displayed for us.

Sincerely,

Richard Cockrum, DVM

Gentlemen:

The Department of Commerce Maintains a continuing interest in franchising and publishes annually the enclosed Franchise Opportunities Handbook and Franchising in the Economy.

We would appreciate if you could include us in your complimentary subscribers list, since we believe Business Opportunities would be extremely helpful to us.

Sincerely,

Andrew Kostecka,
Commodity Industry Specialist
Office of Consumer Goods and Service Industries
Bureau of Domestic Business Development

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Dear Kate,

I just want to take this opportunity to tell you what a pleasure it has been working with you and advertising in Business Opportunities Journal. BOJ is the only publication that we place ads larger than 1”. As a continuous advertiser for 8 years, we know the value of an ad that pulls, not only a large number of responses, but the right kind of responses.

At S.E. Ring Mailing Lists, our goal is to reach serious minded potential clients. We are not interested in the one time customer, but rather a serious, successful, MLM company who will appreciate the value of our names and refer us to the down line of organizations. BOJ has that type of readership.

While advertising in other opportunity publications is often called “bottom fishing,” advertising in Business Opportunities Journal locates a potential client ready to spend money. I rely on BOJ to build my client base month by month, year by year.

Sincerely,

Sheila Danzig

Dear Mr. Miller:

Thank you for your call last week. As I told you during our telephone conversation, BOJ is without question the best advertising vehicle we have used. The response rate is almost overwhelming.

Each week we are receiving between 50 and 80 excellent inquiries about the service my firm offers. Needless to say a percentage of them are not of the quality we can deal with, but the greater percentage are; and as a result, we are placing loans for clients all over the nation as well as some international requests.

Also I would like to take this opportunity to thank and commend Mr. Leo Wilson of your financial staff. Mr. Wilson and I have spoken several times and have established an excellent rapport. He has been very generous to us by referring many of the BOJ inquiries for loans—venture capital, equipment leasing, etc.—to my attention. As a result we have now established significant connection with other brokers all over the country.

Now, for the frosting on the cake: I have not analyzed the figures yet, but my guess is that BOJ inquiries account for about 25% - 30% of out business! Through your fine publication we have gained a national reputation. Further, as a result of that national reputation, we plan to have eleven regional offices in place within the next two and a half years.

Thanks for helping us grow.

Sincerely,

C.R. Murray
National Director

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Dear Bob,

We appreciate your cooperation in running the enclosed news release.

The second call received from our recent ad in the Journal was a sale for us in the North Carolina area.

Keep up the good work.

Have a good day!

Sincerely yours,

Jim Crofton
Franchise Director

Dear Mr. Kennedy:

I must start off this note with my sincere gratitude for an excellent service. In the past three years I have been spending a fortune indeed on direct mail correspondence. It took a gentleman like yourself to explain the mechanics of direct leads. Thanks to your advice and the superb artist exposure for my ad in Business Opportunity, Small Business Advisory Services has been deluged with out of state as well as in state leads and referrals. Allow me to quote you some figures:
I mail 8,000 letters a week and receive approximately 3% (240 leads) per week by reply mail. Close percentage equals 58% (139) per week. The mail cost, including postage, is $1.05 per piece. $8,400.00 per week constituting 139 closes at $85.39. It doesn’t seem worth it, does it?

I started my new ad with Business Opportunity in July; I received 78 inquiries and closed 69. In July we received 170 and are currently working on 154. To date, which is August 21st, we have received 280 inquiries and amazingly enough are assisting 95% all across the nation.

I wish to say thank you for all you have done for my company and for the wonderful service you have given us. May I also make mention of the immediate termination of direct mail expenses from my records.

Respectfully,

Mrs. Kenie Lee Maran
President

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Dear Mr. Miller,

I am writing to say that members of our organization have written to say that they find your periodical, “Business Opportunities” very informative.

Information obtained from the journal is often discussed as we counsel representatives of foreign nations with respect to aspects of the United States Economy.

By order of the Executive Committee, I would like to commend you on a fine periodical.

Sincerely,

Margaret Lieberg
Director of Services

Dear Nick,

I wish to thank you for the excellent way in which you have handled my advertising account.

Everything went like clockwork, copy was adhered to and displayed in excellent manner, schedules were adhered to, and your frequent telephone calls ensured avoidance of mistakes.

The response to my advertisements exceeded expectations, and replies were received from every state in the Union.

For me, advertising in Business Opportunities was profitable, and I have no hesitation in recommending it to others.

Sincerely,

Bevis Walters