The Surprising Solution: Creating Possibility in a Swift and Severe World
by Dr. Bruce Piasecki
Consider these statistics…
- 51 of the largest 100 economies in the world are corporations, not governments
- As much as 40 percent of world trade occurs within multinational corporations
- Annual sales revenue of each of the six largest multinational corporations are exceeded by the gross domestic product of only 21 countries in the world
Seems like big business is calling the shots and can do whatever it likes, right?
Not so, says leading expert in energy, environment, and governance issues Dr. Bruce Piasecki in his new book, The Surprising Solution: Creating Possibility in a Swift and Severe World (ISBN 978-1-4022-1450-9; NOVEMBER 2009; $15.99 U.S./$19.99 CAN).
Piasecki argues that despite growing political and financial power, businesses are operating on what he calls the “S Frontier” - comprised of the swiftness of information, the severity of global problems, and the need for business leaders to become social response capitalists. While corporations have traditionally competed on price and performance alone, Piasecki proposes a third critical component – social concern.
The Surprising Solution includes a wake-up call to businesses of all sizes, from multinational corporations to small business owners operating in niche markets.
Find out:
- The six recurrent benefits enjoyed by social response capitalists
- Why corporate social responsibility and “going green” are not enough and how companies can ensure they are positioned on the upswing of the “S Frontier”
- The definition of Social Response Capitalism, and why it’s NOT socialism
