Tommy Hilfiger Group And Safilo Group Sign a Multi-Year Global Eyewear Licensing Agreement
The two companies have signed a global license agreement valid until 2015 for the design, development, production and distribution of the Tommy Hilfiger optical and sunglass collections
New York/Padua, 10th December 2009 - Safilo Group, world leader in the premium eyewear sector,
announces a global licensing agreement with the Tommy Hilfiger Group through 2015 with an optional
five-year extension. This agreement is for the exclusive design, development, production and distribution
of Tommy Hilfiger ophthalmic and sunglass products, available Fall 2010. The optical line will be
available in optical stores; the sunglass collection will be available in global Tommy Hilfiger retail stores,
optical stores as well as department and specialty stores.
“We are very pleased to begin this new and exciting partnership with one of the world’s leading premium
lifestyle brands,” said Roberto Vedovotto, CEO of Safilo Group. “Tommy Hilfiger’s global appeal as a
prestigious yet accessible brand will perfectly enhance our brand portfolio. This newly signed agreement
gives Safilo a wonderful opportunity to develop an eyewear collection for one of the most recognized
American brands in the world.”
“We are excited to partner with Safilo, a leader in luxury eyewear, as we further develop our global
eyewear business,” said Fred Gehring, CEO of the Tommy Hilfiger Group. “Safilo’s extensive brand
portfolio, global presence and distribution network, combined with their high quality and style,
complement the brand’s aspirational and affordable product positioning. We are looking forward to a
mutually successful relationship with Safilo.”
Source: The Tommy Hilfiger Group / The Safilo Group
