TROPICANA SMOOTHIES, |
|
LEGENDARY BRAND NAME POWERS NEW FRANCHISE OPPORTUNITY
CoolBrands International Inc. (TSX: COB.A) is offering potential franchisees the legendary Tropicana® brand name, combined with the fastest growing frozen dessert segment in the franchising industry - smoothies! This exciting new franchise concept, Tropicana, Smoothies, Juices & More!, adds strong regional brands in the ice cream and frozen yogurt markets to create a frozen dessert center that will appeal to every consumer taste, year-round.
"This concept has been in test markets for more than two years, and all indications are that this promises to be one of the most anticipated new franchise concepts in the fast food industry," said Joe Arancio, Vice President. "With such a strong brand name in Tropicana, and such a variety of popular customer choices, these stores offer an exciting opportunity for franchisees."
Franchisees have the option of teaming the Tropicana name with strong brands in the ice cream and frozen yogurt markets, such as Swensen's Ice Cream, Bresler's® Ice Cream and I Can't Believe It's Yogurt® as well as leading ice cream brands in the 'Better for You' category, such as Atkins® EndulgeT. Tropicana Smoothies combined with any of these complementing ice cream and frozen yogurt brands will attract customers searching for today's most popular frozen desserts - ice cream, frozen yogurt, and smoothies.
Few brands have the power of Tropicana, with a commanding 97 percent consumer recognition. Tropicana also is the third largest food/beverage brand in U.S. supermarkets. Tropicana has been a name consumers know and trust for more than 50 years, a name strongly associated with quality, nutrition and great taste. Tropicana, Smoothies, Juices & More! combines the proven power of that name with the delicious, nutritious appeal of smoothies. Smoothies, a combination of fruit, frozen yogurt, sorbet or sherbet and a pinch of ice, have become the fastest growing segment of the frozen dessert market.
Tropicana, Smoothies, Juices & More! territory development agreements have already been sold in Chicago , Sacramento and San Jose , Calif. and San Antonio, Texas . The program is based on the sale of exclusive development rights for multiple units in a specific geographic territory and time frame for established food service and retail owner/operators.
The franchises offer a variety of customized floor plans from a 650 to 900 square foot in-line with minimum seating, to a 1,000 to 1,200 square foot full service store with seating, to a 225 to 275 square foot kiosk with additional backroom storage. A complete range of support services, including site planning and selection, store design and construction, personnel training and local marketing recommendations, also are provided, and regional field representatives are always available to assist the franchisee.
Tropicana, Smoothies, Juices & More! offers everything the franchisee needs to attract today's sophisticated "on the go" consumers who are looking for a more healthy and nutritious snack.
More information about Tropicana Smoothies, Juices & More! is available at www.tropsmoothies.com .
Potential franchisees can contact CoolBrands Smoothies Franchise LLC at 1-800-528-0727 ext. 1.