Pita Pit Announces New Gift Card Program
Nationwide program to combine gift card and loyalty point system
COEUR D'ALENE, Idaho, Dec. 2, 2009 -- Pita Pit USA announced today the creation of a new nationwide gift card and loyalty program just in time for the holiday shopping season.
Known as the "PIT Card," it is an integrated gift and loyalty card program, with one card acting as both a traditional gift card and a loyalty point system. It can be loaded with any prepaid amount or simply used to accumulate points towards future purchases with every swipe.
"The implementation of this program in time for Christmas is exciting for the Pita Pit as a national community," said Peter Riggs, VP of Pita Pit USA. "The PIT Card lets us reward our loyal customers with fantastic discounts and promotions, and can also be used as a gift that truly keeps on giving."
While the program is a nationwide offering, it will also provide each individual restaurant the flexibility to localize the program to its specific market.
Developed in partnership with Heartland-Chockstone, an industry leader in gift and loyalty card programs, the PIT Card program has been a long-term goal for the Pita Pit that has now come to fruition. PIT Cards are on sale now at participating locations, with an automatic ten-percent bonus on the purchase amount if bought before December 31st.
The Pita Pit was recently named one of Restaurant Business Magazine's "Future 50" fastest-growing small chains in the United States. It was also ranked one of the Top 100 Global Franchises in 2009 by Franchise Direct, as well as appearing on Entrepreneur Magazine's Franchise 500 list and the INC.
5000 list of fastest-growing private companies for the past three years.
History: Founded in 1995 in Ontario, Canada, The Pita Pit was a fast food restaurant with a new and unique approach.
The goal was to offer quality, healthy, fresh food fast.
Realizing great success, they began franchising across Canada in 1997.
Franchising in the United States began in 1999, and Pita Pit Inc. was formed. The first U.S. store opened in Syracuse, New York, and the second in Moscow, Idaho. In April 2005, Pita Pit Inc. was acquired by Pita Pit USA, Inc. and the Pita Pit concept now boasts nearly 300 stores in North America.
The Pita Pit connects healthy food with people seeking alternatives to the typical fast food choices. Its motto is "fresh thinking - healthy eating," featuring a menu based on the customer's choice of grilled meats, fresh vegetables, zesty sauces, and a pita rolled into a unique and convenient package.
Pita Pit Inc. is a wholly owned subsidiary of Coeur d'Alene, Idaho-based Pita Pit USA, Inc.
For more information about The Pita Pit, visit pitapitusa.com.
Source: Pita Pit USA
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