Red Mango Awards First Franchise In Denver
Fast-growing frozen yogurt retailer announces expansion plan to add more than 20 locations in the region.
DALLAS – (Dec. 1, 2009) – Red Mango, the fastest-growing retailer of all-natural nonfat frozen yogurt, has awarded its first franchise agreement in Denver as part of an expansion plan to add more than 20 locations across several franchisees in the region over the next three to five years which will be locally owned and operated.
Recently honored with Nation's Restaurant News' 2009 "Hot Concepts!" award, Red Mango is receiving record interest in its franchise opportunity and has made Denver a priority market to grow the brand.
Dayle Revious, an on-air personality with a local Denver television station, and her business partners Michele Melnick and Carrie Goff, signed a single-store agreement and will open the first Red Mango in the spring of 2010.
"It's a very healthy product that is attractive to a lot of people," said Revious. "And Colorado in general is an ideal market for Red Mango because people really value their health and their bodies." Experts agree. In a recent study, the Robert Wood Johnson Foundation named Colorado the fittest state in the country.
Goff will act as the store's general manager and has extensive experience in restaurant operations including ventures with fast food retail chains and luxury dining establishments. Additionally, Goff handled ground floor operations and oversaw more than 400 employees to launch a national restaurant chain in New York.
"Denver offers the perfect customer base for Red Mango's brand promise to deliver health, taste and style," said James Franks, Red Mango vice president of franchising. "We serve a product that not only tastes great but is good for you too. And we see a huge opportunity to bring that to Denver and throughout Colorado where healthy food options are embraced."
Red Mango executives examined the market first-hand to support aggressive expansion. After traveling to Denver to scout commercial locations, market conditions prompted the company to make Denver a high priority for faster development. And the company is currently welcoming details from local experts to identify premium commercial sites for franchise development.
Red Mango launched a national franchise program in 2009 to answer growing consumer demand for a healthy food option that has resulted in some 40 franchise signings with a commitment of 209 new locations to-date. The popularity of the brand's signature tart frozen yogurt, along with the innovations and support of a seasoned management team have put the company on track to reach as many as 550 locations across the country in five years.
Red Mango opened its first store in Los Angeles in July 2007 and has grown to almost 60 locations across 14 states.
Red Mango is currently awarding franchise opportunities in select markets across the country for business owners and entrepreneurs interested in joining the growing network. The company is hosting a series of Red Mango Franchising Webinars with a national audience to share the details. Visit www.redmangofranchising.com for more information.
Source: Red Mango, www.RedMangoFranchising.com
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