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“Pro Excel Financial Modeling” is Guide for Green Technology Entrepreneurial Success

by Tom Y. Sawyer

GRAND JUNCTION, Colo. (December 1, 2009) – The book “Pro Excel Financial Modeling” uses the fictional start-up company, Green Devil Control Systems as the how-to guide for green technology entrepreneurial success. Author Tom Y. Sawyer guides entrepreneurs through the green technology start up, designing a financial model that describes the business in quantitative terms, combining thoughts and strategies for startup success with a financial modeling tutorial.

“Pro Excel Financial Modeling” presents a combination of hard-won lessons learned, strategic thought and practical advice for the entrepreneur. More than financial modeling, the book provides readers with the tools and concepts needed to attract the resources required to bring business ideas to market.

Sawyer, a serial entrepreneur, has used Excel as a basic tool to create financial models of numerous startup technology companies. The models created have helped Sawyer raise working capital, manage budgets and provide valuation for companies in preparation for their strategic sale.

“The value of this book comes from the fact that it not only discusses the nuts and bolts of developing the model, but addresses the mental processes and other considerations the entrepreneur and his associates must go through,” says CPA D. Douglas Williams. “The book leads the reader through many of the elements of a business enterprise, forcing him to consider each component and its relationship to the others.”

Sawyer is currently applying the same entrepreneurial principles outlined in “Pro Excel Financial Modeling” to the newly-formed integrated marketing company Ryan, Sawyer & Whitney (RSW). In RSW, Sawyer blended three existing marketing and business consulting companies into a hybrid agency that focuses on bridging the gap between traditional and new media to drive sales for clients. To learn more about RSW, visit www.rswpartners.com.

“Pro Excel Financial Modeling” is available at Amazon.com and Barnes and Noble.



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