Papa John’s Surpasses $1 Million in Mobile Web Orders
As Published in Business Opportunities Journal. January, 2009.
Papa John’s International, Inc. (NASDAQ: PZZA), recently announced that it has surpassed $1 million in sales by mobile Web since launching the technology in July.
The milestone is the latest in a rapid rise in “alternative ordering” channels and sales for the chain, which earlier this year eclipsed $1 billion in overall online sales. The chain has embraced a number of new technologies, even recently rolling out a Facebook page that captured more than 175,000 fans in less than a week. In addition, the brand is offering a new iPhone application to its suite of digital widgets, launched in December.
“Papa John’s recognizes that people are using their handheld devices to make everything they can more convenient, and that includes viewing an entire menu before ordering their pizza,” said Nigel Travis, Papa John’s, president and CEO. “The trend now is to leave the laptop at home when traveling. Almost everything can be done right from your phone.”
Papa John’s online sales have grown exponentially since 2001, with online sales on average growing more than 50% each year and nearly reaching $400 million in 2007 alone. Today, more than 20% of all Papa John’s sales come online or through text, widget, or smart mobile device, and the company believes sales via alternative access channels could one day surpass traditional telephone orders.
