Five Ways to Find Time for Social Media
DAYTON (December 2, 2009). One of the biggest reasons marketers say they don’t participate in social media is that they don’t have the time or resources. With companies doing more with less, adding social media to the mix may seem difficult, but it doesn’t have to be. Here are some tips to help you and your company find time for social media.
1. Use the 20 x 3 Rule
Spend 20 minutes in the morning, 20 minutes before or after lunch, and 20 minutes late in the afternoon on your social media efforts. Breaking up your time into small chunks is a great way to make time for social media. It is also a nice diversion from your regular work activities.
2. Divide and Conquer
Many companies are using the divide and conquer approach - creating a rotating schedule of who manages the company’s social media marketing efforts. The key to this approach is proper training and coordination.
3. Go Deep
Your social media marketing efforts will be more rewarding if you concentrate on developing a deep presence on one or two social media platforms rather than developing a shallow presence on multiple sites.
4. At Least Listen
Whether you like it or not, people are talking about your brand on social media. If you don’t have time to actively contribute to social media, you must at least make time to listen to what is being said about your brand. Consider it free market research.
5. Hire Someone to Tweet for You
There are companies (Berry Network being one of them) that can manage your social media marketing efforts for you. Just as many companies use agencies because they don’t have an in-house creative team, partnering with someone to manage your social media marketing efforts is becoming more and more common.
Berry Network, Inc. is an advertising and marketing agency, and a wholly-owned subsidiary of AT&T. Headquartered in Dayton, Ohio, Berry Network supports over 400 regional and national clients with marketing programs designed to drive leads at the local level. Berry Network’s award-winning portfolio continues to expand, and currently includes solutions such as: print Yellow Pages advertising, Internet Yellow Pages advertising, search engine marketing, mobile marketing, direct mail, and social media.
Source: Berry Network, Inc.
