Pet Related Opportunities
We love our pets! And why not? They're not just loyal companions – they're a part of our families.
They are such a part of American life that one might not realize that they translate into big, big business. In fact, total U.S. pet industry expenditures for 2008 are estimated to be $43.4 billion, as gathered by the American Pet Products Association (APPA) from various market research sources. That’s up from an estimated $17 billion in total pet industry expenditures in 1994. Some put the figure for 2008 even higher.
What is behind this industry growth and size? In part, it is as simple as consumers’ deep-seated love of their pets. But also, pet ownership is growing. According to the American Pet Products Association, 63% of U.S. households own a pet, which equates to 71.1 millions homes. That’s up from 56% of U.S. households in 1988, the first year the survey was conducted.
ARTICLES
Bark Busters: A Lot More to Say Than G'Day
Bark Busters has grown rapidly, garnering many industry awards along the way for its innovative training techniques. Recently, I met with Bark Busters CEO, Liam Crowe and Director of Franchise Development, Joan Trinka, to discuss the growth of the business, why entrepreneurs are acquiring Bark Busters franchises, and goals and objectives for the future. Read More >>
Pet Butler - Pet Waste Removal: A Recurring Revenue Model
Pet Butler serves busy people, cleaning up after their beloved pets. Serving residential, as well as commercial clients, Pet Butler is rapidly becoming a household name synonymous with pet waste removal. I recently interviewed “Chief Excrement Officer,” Matt “Red” Boswell, to discuss the history of the business, the model, and his franchising philosophy. Read More >>
Central Bark Doggie Day Care
Speaking with successful businesspeople in the pet related fields, one is quickly struck by a common theme: “passion about pets.” Obviously, they must get the business-side right. But it is the passion for pets that I find interesting. I recently interviewed Central Bark Doggy Day Care Cofounder, Jackie Jordan. She had a lot to say about passion for dogs, as well as about the growth of the business. Read More >>
Matthews Cremation: Championing the Memorialization Trend
Here is a unique scenario: instead of purchasing a franchise, you purchase the equipment you need to start your business, and the manufacturer helps you every step of the way, assisting in the design of your store plans, filing for permits, even providing sales collateral and a professionally designed website. You gain many of the benefits of a franchise, without a royalty or national marketing fund payment. Matthews Cremation is offering this support to its crematory equipment customers. According to the company, pet owners in the United States are under served in death care services for their pets, with too few options for pet memorialization. Matthews Cremation sees enormous growth ahead in the field as entrepreneurs are beginning to address this need, providing a much needed emotional outlet for grieving pet owners. What follows is my interview with Steve Schaal, Division Manager, Sales & Marketing, Matthews Cremation. Read More >>
EVENTS
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